What is the most amazing small business marketing resource available to all small business owners? In my opinion it is a relevant, logical and practical marketing plan put together by the business owner.

I say this because in reality,Of all the business disciplines, marketing is the only one that generates income for your business – the rest either consume money or try to save money.

So let’s look at the advantages of writing your own marketing plan.
1) It forces you to step outside of the day to day running of the business to consider the bigger picture – your bigger picture.

2) It requires that you undertake a careful review of your business and to consider how things could be changed to achieve better results.

3) You would need to examine your current marketing efforts and evaluate their effectiveness.

4) You can put the systems in place, or adjust existing systems, to track progress against your business goals.
The advantages that accrue to a small business owner that takes the time and effort to do this are immense. It is common knowledge that most small businesses fail within the first 3 years of operation, mostly because too much attention is paid to working IN the business, rather than ON the business.

What else can this small business marketing resource do for your business?

A marketing plan also provides you with focus and helps in your decision making when confronted by a number of choices.

If you have done the work when drawing up your marketing plan, all you need to do is measure each choice against your marketing plan objectives and decide whether it fits in with your goals and budget or not – decision made!

It should be clear by now that a marketing plan, written by you for your business, is so much more than just a plan.

It really is the best small business marketing resource you can invest in.